In a world that is becoming more and more digital over the years, paper marketing is still an important asset to use. With the right strategy, a combination of print and digital marketing can be the most effective campaign

The importance of paper marketing

Over time people recall print better and will carry an emotional connection. Paper-based marketing activates significant parts of the brain more than its digital counterparts. This allows brands to highlight visual attributes such as font, colors, texture, and images. Conveying stronger print media people can connect to.

Print marketing has a straightforward method of promoting products and services. This procedure has a more credible reputation that establishes trust among customers. The customer will spend more time reading print marketing products over digital marketing.

One of the most effective ways to reach out to your target audience is through print advertisement. Knowing your target audience will be key to what print media will be best to advertise. Especially for older target audiences and others who don't use the internet. These people are still consumers you should have a great connection with and will build a stronger reach to different consumers.

Different types of print media

• 1. Business Cards
• 2. Flyers and Leaflets
• 3. Catalogs and Brochures
• 4. Letters and Postcards
• 5. Posters

Ways to Integrate Print and Digital Marketing

Combining print and digital marketing can be the key to a successful strategy. The two mediums complement each other, but they can also direct audiences between both. Here are some simple ways to link both marketing tactics to each other.

• Provide digital opt-ins for direct mail
• Place QR codes on print materials
• Use call-to-actions on print materials
• Include campaign hashtags on prints
• Bring social media to signage

Starting a paper marketing campaign can help boost your brand presence, reach new customers, and build trust overtime. As well as integrating print with digital to create an effective strategy.

Looking to start paper marketing, J&R Print can help. J&R Print is the printing side of J&R Marketing, a full service marketing and branding agency that specializes in digital, print, and design. Contact us to get started today.