Why Promotional Products are Important

Even in today’s digital age, promotional products are still just as important for your business. Many small businesses focus on their online brand more, bringing in customers through blogs, pictures on Instagram, and email blasts. But, if you’re not looking at other, physical ways to promote your brand, you’re missing out.

When building a business, you need to build relationships. You want to make a great first impression, online and in person. When you’re in person, the best way to do it is through giveaways and goodies. Who doesn’t love getting free stuff? Plus, according to the Advertising Specialty Institute (ASI), 85% of consumers will remember a brand if given a promotional product. But, different promotional products work better for different businesses. Here’s some of the best promotional products for hair salons.

Lip Balm

Lip balm is a medicinal product that helps treat dry lips. It’s main purpose is to bring moisture to your lips whenever they become cracked and dry. It’s a great promotional product for your hair salon because after your client’s hair is looking stylish and clean, you can help complete their look by gifting them with lip balm.

Compact Mirrors

Compact mirrors have been around for years, but only really gained popularity in the roaring 20s. Their style has changed over the years, but they are still used for the same basic purpose, to make sure you’re looking your best. When leaving a hair salon, people are looking and feeling their best, so why not give them a customized compact mirror? They can make sure their hair is looking great for the rest of the day, and it’ll get more use than a business card. .

Vanity Bags

Everyone has vanity bags. Whether they use it for makeup, hair products, or toiletries everyone will have one and use it, especially when traveling. Creating customized vanity bags with your business’s logo on it is one of the best ways to market your hair salon. People will most likely use it and continue after their appointment. If you’re not handing them out after an appointment, and at an event then the people who receive it will most likely use it, and then they’ll always have your business in mind when using it.

Scrunchies

Scrunchies initially became popular in the 80s and 90s, being worn by celebrities and seen in popular movies and TV shows. We know what you’re thinking, “it’s 2021, scrunchies aren’t in style anymore!” Well, celebrities have brought the scrunchie back and it is once again a fashion staple. As a hair salon, being up-to-date on all the latest trends is a must, so creating some branded scrunchies to give out to your clients will set you apart from the competition. Customers will continue to use items over and over again when they’re designed properly. As scrunchies grow in popularity again, why not design some cool, branded scrunchies that your customers will wear.

Hair Brushes

Many people tend to own multiple different hair brushes. Round brushes, paddle brushes, detangling brushes, boar bristle brushes, and many more. There’s so many different types of brushes that people will own for different reasons such as detangling and styling. One of the best promotional products to offer your clients is a travel sized hair brush. They can keep this in the bag they bring to work, their vanity bag, or even in their car. Everytime that they reach for it, they’ll be seeing your brand and being reminded that they need to make an appointment.

Promotional products are vital marketing tools for all businesses. However, different promotional products work better for different industries. A lot of the products detailed here work great for any salon looking to help boost their marketing efforts. Plus, offering gifts to new and existing clients will help your brand stand out and be memorable.

Looking for more promotional products to market your business? J&R Print is here to help you with all your marketing and printing needs.